Best online shopping in Switzerland

The best online shopping sites in Switzerland based on recent data and trends.

The Swiss e-commerce market is well-developed, with consumers showing a strong preference for online shopping due to convenience and access to a wider variety of goods. Here are some of the top online shopping sites in Switzerland:

Leading General Marketplaces:

• Digitec (digitec.ch): Often cited as the largest online retailer in Switzerland, Digitec specializes in electronics but also offers a growing range of other products. It’s known for competitive pricing, fast delivery, and excellent customer service.
• Galaxus (galaxus.ch): The sister site of Digitec, Galaxus has a broader selection of products beyond just electronics, including home goods, sports equipment, and more, while maintaining competitive prices. It is currently the largest online retailer in Switzerland by revenue.
• Amazon.de: Although there isn’t a dedicated Amazon.ch, many Swiss consumers shop on the German Amazon site for a wider selection and often competitive prices. Amazon.de offers Prime membership benefits to Swiss customers as well.
• Brack.ch: A significant generalist platform offering a wide range of products, including electronics, office supplies, and household goods. Brack.ch is part of a larger group that includes other online shops.

Popular Fashion Retailers:

• Zalando.ch: The leading online fashion platform in Switzerland, offering a vast selection of clothing, shoes, accessories, and beauty products for men, women, and children. Zalando is known for user-friendly features, fast delivery, and free returns.
• Manor.ch: The online shop of Manor, a major department store chain in Switzerland, offering high-quality clothing, cosmetics, home goods, and accessories.

Other Notable Online Retailers:

• Ricardo.ch: The most popular marketplace in Switzerland for buying and selling new and used items, similar to eBay. It’s particularly strong for second-hand goods and collectibles.
• Microspot.ch: An electronics specialist owned by Coop, one of Switzerland’s largest retail groups. Customers can benefit from Coop’s physical store network for pick-up and returns.
• Coop.ch: The online grocery and general merchandise platform of the Coop supermarket chain, offering a wide range of food products and household essentials.
• Migros (leshop.ch): The online grocery platform of Migros, another major Swiss retailer, providing a wide selection of food and household items with delivery services.
• IKEA.com: The online store of the popular furniture and home goods retailer in Switzerland.
• Farmy.ch: Specializes in organic, local, and artisanal food products, catering to the growing demand for sustainable options.
• Ochsner-sport.ch: The online shop of Switzerland’s largest sports retailer.

Key Trends in Swiss Online Shopping:

• High Internet Penetration: Switzerland has a high internet penetration rate, facilitating widespread online shopping.
• Preference for Quality and Reliability: Swiss consumers generally prioritize quality products and reliable service.
• Mobile Commerce Growth: A significant portion of online shopping is done via smartphones.
• Cross-Border Shopping: Shopping on international sites, particularly German and Chinese platforms, is common.
• Demand for Sustainability: There’s a growing consumer interest in ethically sourced and sustainable products.

Choosing the “Best” Site:

The best online shopping site for you will depend on what you are looking to buy, your budget, and your preferences regarding delivery, returns, and customer service. The platforms listed above are generally reputable and cater to a wide range of needs in the Swiss market.